The 3 essential website pages you need to launch your small business
Last week we talked about the three essential brand elements you need to start your business and this week we’ll put those element to work on your three pages.
1. LANDING PAGE
Essentially this is your home page but I'd like you to think of it as your Rome. Here's what I mean:
There is a proverb stating that "All roads lead to Rome" and back in the days Rome was the heart of an empire and the place where everything of consequence happened.
Your landing page is exactly that — the place where people land when they click on the link in your Instagram profile, or google your business name or click on your Facebook link. Make your landing page the heart of your tiny online empire, keep it up to date and make sure all roads lead to it.
This page might be the only one the visitor ever sees, so make it good. Above the fold (the upper part of the page that is visible right away) you need:
Further down on the page you’ll need:
More info about your services / products and how to get them.
Information about yourself and your business.
Further methods for your visitor to connect with you (links to social media profiles, contact form, etc.)
2. THANK YOU PAGE
When somebody subscribes to your newsletter it’s a good manner to thank them and let them know what to expect from you. Here’s what your thank you page should do:
Optionally, you could include:
A prompt to share with their friends your simple but very lovely website.
Link to your products/ services / shop
Links to your social media profiles
3. LEGAL PAGE
GDPR FAQ + Simple Answers by April (and her lawyer husband) from blacksburgbelle.com
The Contract Shop by Cristina Scalera (not available in the EU)
These three pages should be quite enough for you to launch your business. However, there are two more pages you can add when the first three are ready to and running:
Your shop or service page
This page is where you tell your potential customers everything about your offerings. You can use it as a sales page or as a info page with a portfolio, or as a shop, if you're not using Etsy or Creative Market.
Publishing free content regularly will get more visitors to your website. And more visitors means more subscribers. Which means more connections and eventually more business inquiries.
So, let me know this…
How many pages do you have on your website? Do they all have a clear purpose or are they there because everybody else and their aunt has them? And if you are just starting out, do you feel confused how to go about your web design and how many pages you need to start your business? What action can you take to make your website easier for you to maintain and more enjoyable for your people?