When you first get that incredible business idea you are (understandably) super eager to show it to the world. And you probably feel you’re not doing enough to get from that initial “Oh, I’m ready I want to do this!” to the launch day.
You want that beautiful logo and a website to match and you’re itching to launch your business asap. So you look for a brand designer and website designer or start learning how to do everything yourself. And as the days go by you the feeling you’re not doing enough, that you even haven’t started properly at all. But that’s not true. The start date of your business isn’t your launch date, but the day you put the first word to paper (or screen).
Think about it for a second. It usually takes a little bit of time for a seed to germinate, poke through the soil surface and grow into a brilliant green shoot. Remember: Even though your future customers don’t know anything about your business yet, it doesn’t mean you haven’t started it.
Here are three things to do before you brand your business — either before or while working with a brand designer, or before you start creating your brand elements yourself.
Do these 3 things before you start branding your business
Focus your brand
Start very small. You’ll have all the room and time to grow that you need later on. But to start strong and with style, you need to start small. Here’s how to focus your brand:
Write down your story and pick several stories about yourself and your business you can tell on all your social media and blog platforms.
Figure out exactly who your dream customer is and how you can help her.
Choose your offerings based on your gifts and story and on your customers needs and desires.
2. Write down E-V-E-R-Y-T-H-I-N-G
All these ideas swirling in your head are precious. Some of them of pure gold, some of them are just not that amazing, but all of them need to be recorded and thought through. Perhaps the only way to weed out the good ideas from the bad is to see them written down.
So clear your schedule for an afternoon, make yourself a cup of tea and write everything down. Don’t act on any idea right away, just do a braindump and then start evaluating them one by one. Ask these three questions:
Can it help/bring joy to my customers?
Is it sustainable (financially for me, environmentally for the planet, etc.)?
Do I want to be known for this?
3. Make a one year plan
Running a business is a lifetime adventure. So planning is essential, even if you don’t follow that plan to the letter. Outline a one year plan for your business. On a blank sheet of paper draw three columns and four lines and name the months from the current one onward. Set your launch date for your business, add all special days, such as Easter and Christmas, and and then set launch dates for all your products, services, content updates, etc.
And now tell me this…
What’s the one thing you’ll do today that’ll bring you one step closer to launching your business or that next amazing project you’ve been keeping in your head for so long?