But right now, you may be thinking... "Did I make the right decision hiring this girl??"

The answer? Yes. 

Intentional design will help you connect with the people who need you the most. 

Good design will bring in more inquiries.

Strategic design will give you the confidence to take your business to new heights.


"Doubt kills more dreams than failure ever will." —Suzy Kassem

So channel your Inner Pixie Goddess and let's make good things happen!

What's included on this page?

  • Project management: Instructions on how we'll use Asana to organize your project.
  • Your checklist: A checklist of things I need you to complete before your project starts.
  • The process: My step by step process so you know what to expect at every stage of this project.
  • Feedback guidelines: Tips to help you provide me with really helpful feedback on design mockups.
  • Timeline guidelines

Project management

When you're booked in my schedule, we'll stop using email to have our conversation and we'll start using my project management tool, Asana.

A project management tool is a secure space online where we have conversations, share files, set reminders, and create to-do lists.

Whereas files often get lost in the email jungle, nothing gets lost or forgotten in Asana. It's the simplest way to keep your project organized and make sure it goes as smoothly as possible!

Don't worry - you won't need to pay for this tool and it's not hard to use. Click the button below to watch a 3-minute tutorial on how to use it!

Here's what I need from you before your project begins...

1. Fill out your Branding Questionnaire. Your answers will me understand your goals and needs, and will enable me to create something you'll love!

2. Create a Pinterest board. On Pinterest, create and fill a secret board with inspiration for your brand. I've created a workbook that'll help you assemble a truly magnificent board for your new brand. Download it here and start pinning!

Invite me to your board when you're done so I can see it!

If Pinterest isn't your thing, don't worry. You can search for images in Google the same way you'd search on Pinterest (see workbook) and simply upload them to the 'Pinterest' task inside our Asana project. Watch the video above to see how to do this.

3. Upload any images of text you want me to use to Asana. I need you to upload your copy & photography to Asana at least 1 week before your project starts. 

Feedback guidelines

I really appreciate simple and straightforward feedback. It helps me clearly understand your thoughts and make the right changes to your designs.

Here are a few tips on providing awesome feedback:

  • Try and use bullet points to break up your feedback.
  • Use headers to organize your feedback.
  • Read over your feedback to make sure it's clear and check that you've answered any questions I may have asked.
  • Post your feedback as a comment on the relevant Asana discussion instead of emailing me directly. Back and forth emails can get tiring but communicating in Asana is a breeze!
  • If you have team members that would like to add their feedback, I kindly ask that you gather the feedback into one message. This stops everyone from getting confused and keeps the project organized. 


To help keep your project on track to finishing on time, please provide feedback on your designs within one to two business days of receiving them. 

I really appreciate your effort to provide files and feedback on time! Timeliness from both of us will help us get your project done on (or even before!) the deadline so you can move on to the next exciting task on your to-do list and I can cheer you on. 

What happens now?

After you've completed everything on your checklist, we're all set to begin your project! I'll contact you a couple of days before your start date to set up an optional 30 minute call where you can ask any last-minute questions you may have.

I look forward to starting your project!