your gift matters! here’s why.

I believe the world needs more caring people like you running ethical, sustainable operations with their hearts wide open. And I know starting an online business isn’t the easiest thing to do, but imagine how amazing it would be if you knew all the steps of branding and organizing your small business!

And now you can! Here’s how.

brand essentials

start by learning the easiest way to brand your business yourself

This 30+page ebook will walk you through the nine basic steps you need to take to brand your business yourself and from scratch.

It’ll help you tell your brand story, find your style, design a logo, pick your colors and create a simple but effective brand for your budding business.

premade logos

shop premade and DIY logos and style your brand yourself (with a little help of course)

The logo kits are carefully assembled bundles of tools that’ll help you design your brand yourself even if you’re not very tech-savvy.

Get a stylish premade logo for your side hustle or when you’re starting your business on a tight budget.

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work with me

let's work together to focus your brand, find your unique superpower, and create an exciting visual experience for your customers

If you’ve been running your business for a while and you feel you need help with your brand strategy and brand design so you can grow your business and focus on what you do best, let’s talk!

I offer three packages — brand audit, brand strategy and brand design — to passionate, big-hearted solopreneurs who are ready to elevate their brand and grow their impact.



kind words



Hi there!

I’m Lina

and I’m on a mission to empower compassionate creatives to make the leap from dreaming of starting an online business to actually running it, while staying true to their believes and values.

I’m multipassionate, an introvert and I love minimal design, writing science fiction stories and making my own herbal tea blends. Let’s chat!


on the blog

Read the stories, apply the branding, business and productivity tips and leave your thoughts in the comments. See you there! :)


get brand clarity

“The steps you take don’t need to be big. They just need to take you in the right direction.” —Joss Whedon

You don’t need to know everything from the start. You just need to get it going and figure out the details along the way. That’s how life works most of the time anyway. Let me help you simplify and elevate your brand.

When you sign up for the weekly emails, you will get:

  • The FREE Brand Essentials guide that'll help you get clarity on your brand and busness.
  • Tips on how to run your small business with compassion and style.
  • A chance to slow down and soak up some seriously positive vibes.