You have this deep seeded urge to help people and to put your skills to good use but you don’t have a clue where to start? I know how frustrating it is to feel so overwhelmed by everything you want to do right now that you feel stupefied and as if you’re not good enough.

I’m here to help you find your focus and take the first step towards branding and launching the online business you’ve always dreamed of.

Remember, you don’t have to know everything or make huge changes to start. All you need to get things going you already have: a little bit of time, a healthy amount of willingness to learn and try out new things, plenty of patience and a huge loving heart.


Who’s that girl?

I’m a designer and a writer, I’m multipassionate, introverted and vegan. For almost 7 years I’ve been running my own business that allows me to live a slow, simple and happy life. Here’s more:

on being multipassionate

It took me a long time to find my focus. Everybody was telling me to pick one thing and forget the rest, but I couldn’t do that. Everything I do makes me who I am.

But here’s the thing, focusing your brand on one thing doesn’t mean giving up your other passions. On the contrary — the more things you love doing the richer and more unique your brand will be.

I’m a graphic designer but I also have an affinity for writing, photography, marketing, needlework, yoga, jewelry making, vegan nutrition and cooking, minimalism, singing, roller skating and so much more.

Blend all these things together and you’ll get a totally different approach towards branding and business than a fashion guru who travels the world for example.

Remember, all your passions can be part of your brand, you just need to pick one thing to focus on when you're first starting out.


on being vegan

I cannot control how my products are used, but I can make absolutely darn sure they are as ethical, cruelty-free and plant-based as possible. And since all my products are digital, it’s my way of life that makes all the difference.

Becoming vegan is the best decision I’ve ever made. It was like coming home after a long, cold and brutal journey. It’s part of who I am now and I love everything about it - the food, the guilt-free living, the community and so much more!


on being an introvert

Have you ever came across the misconception that introverts are shy and timid creatures who cannot possibly run their own business? I have and up until I read Quiet by Susan Cane I had my doubts, too. But not anymore.

According to the Myers-Briggs test I’m an INFJ. But I’m not shy and I love talking to people. However, I can’t do small talk — I love my conversations (and my relationships) deep and cheerful. Also, I refuse to spend another minute in an all too popular “open office”. As most introverts, I do my best work in blissful solitude.

If you’re an introvert and you have your doubts about starting and running your own business, remember this: it’s your business and you make most of the rules of how to run it, using your strengths.


favorite quote:

"... Develop a fondness for solitude if you can, because writing is one of the loneliest professions in the world!"
J.K. Rowling

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