Have have you ever drooled over a gorgeous, put together brand board on Pinterest and wished your colors and fonts looked that dreamy?
I already told you about all 9 essential elements you need to create your entire brand from scratch and today we’ll dive into the design side of things.
I spend a ridiculous amount of time on Pinterest and I’ve probably got my eyes in a heart shape over the same images as you. (And yes, it’s all in the name of research. Even the vegan cheesecake recipes — they’re for a “project”, of course!)
So I can tell you with a relative degree of certainty that …
Understanding colors is like learning magic spells at Hogwarts School of Witchcraft and Wizardry (Or Illvermorny, if you prefer).
Every color has specific properties that can be used to generate a physical and mental response in people. Think of it as part of your Charms lessons.
Or if you’re not a Potterhead, think of it as aromatherapy.
But instead of “using essential oils for improving psychological or physical well-being”, you’ll use colors to prompt an emotional reaction in your readers and customers.
In brand design, adding color to your logo is usually the moment when the brand magic happens. Everything comes together and all of a sudden you get from simply “having a few black graphics on a white screen” to a soul-stirring visual fairy tale.
There’s a lot of confusion going on about what a brand is, which elements you need to start your business and how to go about getting them. Let’s tackle this heads on so you’ll have a clear idea what to do, when you need to design a website and start your online business.
What is a brand?
If you google the word “brand” you’ll get a definition similar to “an overall experience of a customer that distinguishes a business or product from its rivals”.
That sounds very proper and it’s also true, but I don’t find it very helpful. For one, I don’t like the word “rival” — what are we, gladiators? I prefer the word peers (or business sisters).
And second, distinguishing yourself from someone else means you’ll be playing what I call “the comparison game”. Let’s be honest, you’ll be doing a lot of the “who’s better than me” dance and we all know where that particular rabbit whole leads. (Desperation. It lead’s to desperation.)
And this is not a good way to start anything, let alone something you’ll be pouring your heart, soul and every free second into.
How do you find photos for your blog and social posts? Do you get all confused when looking for photos that are the right style for you?
I can give you a list with links to popular websites for free photos and tell you to look for the ones that “match your style” or “feel right for your message or brand.”
But what does that even mean?
No, I won’t do that. Today, I’ll give you a map for creating a collection of free photos that are perfect for you. Moreover, I’ll tell you how to ignore all the rest of the pretty pictures that are screaming for your attention but do nothing for your brand.
how many ways are there to find good photos?
There are only four ways to get your hands on photos for your business:
It took me a while but I developed a system that’s simple, flexible and intuitive to use. I’d like to share it with you starting today with the one simple planning method that will help you finish your projects every time.
A mistake may be the best teacher but it doesn’t have to be your mistake to learn from it. So with those positive thoughts in mind, let me tell you about my business beginnings and the mistakes I made along the way …
If you’ve just opened your Etsy shop or if you’ve just launched your coaching business, full time or on the side, you probably already know what an email list is and why you need one asap. Even if you’ve just opened your virtual door …
If you’ve been using the internet for more than a week you already know what a freebie is, but here it is one more time if you have any doubts: A freebie, also called an opt-in, free opt-in, lead magnet, incentive, incentive download, or content update, is a …
What do you think of when you hear the word branding? Most people think of logos and colors and fancy paper packages. And, yes, all these things are part of a brand but they are just details you see on the surface. Before you ever design a single element you need some guidelines to help you make choices…
OK, you’ve got your business idea, you’ve done your research, made all preparations and now you need a website so you can get to the ‘making a living and helping people’ part. But where do you start? And do you need a website at all?
You pour so much time and effort into inviting people over to your online home - you write blog posts, pin them on Pinterest, talk about them on your Instagram stories, share them in Facebook groups... And finally, the woman you want to serve is on your website and she loves it! And then what?
A long time ago (it feels like in a galaxy far away, too) I created my very first website. I was 14 years old at the time and I was so proud of myself and happy with the results. Back then I didn’t know anything about Wordpress and Squarespace wasn’t even invented yet.
When I first started my business I knew nothing (just like Jon Snow) about email marketing. All I ever did was to create as much noise as I could on the social media “party platforms” like Instagram, and to get disappointed and discouraged as a result, when no one was paying attention to what I had to say.
Does creating your own website from scratch make you feel like giving it all up and escaping into the sweet embrace of Netflix? Perhaps you’re browsing this amazing girl’s website, she’s doing exactly what you want to do and you cannot even begin to imagine how she managed to create such an amazing website. She must’ve had an army of …
Correct me if I’m wrong but you have an extremely curious mind and a heart that has room for a thousand blue wales and more. So when I say you are most likely interested in 371 things at this very moment and you’d love to explore at least half of them, I’m being conservative in my estimate.
If you’re just starting out and you’re designing your logo yourself, minimal fonts are your best option. Starting as simple as possible will give you the freedom to launch quickly, test your idea and change things easily as your business grows.
You want to start and brand your own business, turn it into a profitable online operation and run it with integrity and compassion. I'm here to help you do all that and to teach you how to make the most of your special gifts and precious time. Learn more →
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