3 Ways To DIY Your Logo Design
You probably know that the logo is the main element of your brand design. It’s the first thing people see when they open your website, and it’s important to get it right. But with a little bit of help, that’s easier than you might think, even if you’re just starting your business.
Why do you need a logo?
In short, right now you need a logo to put on top of your homepage.
In general - to make your brand more easily recognizable, to build trust, to be professional.
You don’t need your logo to tell your brand story or wow people.
That’s not it’s job.
It needs to be simple and easy to integrate into photos, on cards or on any other surface you want to brand.
Its job is to be the front of your b(r)and, but unlike in a rock band, you don’t need it to be the most striking element, you need it to blend seamlessly with the other members.
Remember, when you’re just taking the first business steps, the focus of your efforts should be on creating content and connecting with your audience, not on tinkering with your brand design.
But that doesn’t mean you can slap anything on top of your website and be done with it.
When should you DIY your logo?
Working with a professional graphic designer to create a unique brand identity for your business is always a good idea. Or almost always.
What if you’re starting your business on a tiny or a non-existent budget?
Or what if it’s a side hustle you want to test first?
Or what if you suspect that your business name might change at some point during your first year of business?
Or what if you’re still not sure if your coaching services or ebook products will be more successful and enjoyable and you don’t know which direction your business will go into?
In situations like these investing in a full brand might not be the wisest choice.
If you’ve been in business for a while, you have a vision for your business and brand and you’ve planned out the next year or two, you’re most likely ready to get a graphic designer on board and work with her to create a one of a kind brand for your business.
If not, if you still have doubts, or you want to be able to make changes quickly yourself, this is how you do it.
3 easy ways to DIY your logo design
If you’re just starting out, you want to test your idea and have the freedom to make changes as your business grows, here are three ways to design your logo yourself.
Each method requires different skills and tools. Your job is to find out what works best for you and get it done.
1. KEEP IT BASIC
If you have no design skills at all and you don’t have the time to look around Canva or Photoshop, you can create a simple font logo.
Your website template comes with a text logo on top of the home page. Usually, you can change the font and the color of this text. Use this option to come as close as you can to the logo you want.
For example, if you know you want to use a calligraphy font for your logo design, find a suitable font within Squarespace or Wordpress and use it to write down your business name.
When your business grows and if and when you decide to rebrand, using another calligraphy font should be a minor change, not a major redesign.
2. CREATE a font logo in canva, photoshop or illustrator
If you have any design skills and know your way around Photoshop, Illustrator or even Canva, find a font you love, either a free one on Google Fonts or an affordable premium one on Creative Market, and use it to design your logo.
Just remember to keep it simple. Your goal is not to become a graphic designer (unless it is) and you need to focus your time on launching your website, connecting with your people, making money and changing lives.
GET A PREMADE LOGO KIT
If you want more than a font logo but you don’t know how to design it yourself, using a premade logo kit is probably the best option for you right now.
With a logo kit, you can create a simple yet versatile logo you can change yourself at any time. As a bonus, you’ll learn what you like and don’t like when it comes to your brand design. This will be very helpful when you decide to work with a designer later on.
There are logo kits for Photoshop, Illustrator and Canva on Creative Market and on Etsy.
I made 7 Canva Logo Kits for you — take a look:
How about you?
How did you end up with the logo you’re using now? Do you like DIYing your brand and learning how things work, or do you feel confused and overwhelmed? Let me know in the comments below.