What Do You Need to Have on Your Homepage When You Are Just Starting Your Business
If you’re reorganizing your wardrobe for the third time this month and your kitchen has been spotless for 10 days in a row, something is off.
Procrastination can take many forms (for me it’s tidying up Marie Kondo style) but it usually comes when a task is too overwhelming and you don’t know where to start.
Web design is one of those things that seems scary and impossible when you first think of it. So here’s a question for you:
Are you on the verge of giving up your dream of starting your own business because you can’t afford a web designer and you don’t think you can do it yourself?
If you are, please stop for a second, take a deep breath and keep reading.
Remember: most new things seem much scarier before you start.
Once you dive in you’ll realize that you have everything you need to create a functional and pretty website yourself.
The secret is to start small, keep it simple and pick a platform you can work with.
You can do your website on any platform but if you can’t code and plan to update things yourself in the future, Squarespace is a great option for you. Here’s more on choosing the right platform for you: Squarespace vs Wordpress — Which Platform to Choose When You're Starting Your Business
Also, I’d like you to know that you only need three pages to launch your business and here’s why: The 3 Essential Website Pages You Need to Launch Your Small Business
The main page of those three is your homepage and today I’d like to give you a blueprint so you know exactly where to start your web design process and what to put on your homepage when you’re just starting your business.
What is a homepage?
Your home page is the main room of your online home. It’s the main station from which people will board trains to all other content on your website.
It’s also a resume of what you have to offer, what your customers can find on your website and what they can expect from you.
Remember: when you’re just starting your business and nobody knows what you do and who you are, you need to keep things simple, clear and very specific.
So, even if your personality is on the quirky side (like mine is), always ask yourself if your navigation, images and text are easy to understand. Confusing people won’t get you far or as Marie Forleo says “If you confuse people, you lose people.”
So here’s a guide of the essential elements you need to have on your homepage. Each element is a module you can move up or down, depending on what you want to focus on.
11 must-have elements to put on your homepage
A simple text logo is a great option when you’re first starting out.
Don’t hide it and keep it specific and clear.
Photo of you or a photo related to your business that sets the mood of your online home.
This is where you describe how you can help people in one short sentence, introduce yourself and you give your audience a reason to join your email list.
opt-in form or button
Invite people to join your email list and start building a relationship with them.
your 3 best products or 3 topics to focus on
Tell your ideal customer how you can help her. Showcase your three best products and services or list the topics you talk about on your website.
Tell the short version of your story, your business story and how it helps your ideal customer.
Share messages happy customers have sent you so far. If you don’t have any yet, start collecting them and add them as soon as you can.
Add a link to your blog so your customers can enjoy your valuable free content.
another opt-in form with an image
Showcase your freebie and tell your visitors how joining your email list will make their lives better. Add an opt-in form directly on your homepage.
If you want to see more homepage examples, take a look at my Website Inspiration Pinterest board here.
It’s important to know that you don’t have to have everything all at once and right away but you should try to put these 11 elements on your homepage as soon as you can.
As always, keep them simple and think of making your ideal customer happy. Don’t chase perfection or try to copy the styles of other websites. Find your own brand style instead and make sure you think of your visitors first.
What do you have on your homepage?
Do you struggle with designing your website yourself? What’s the hardest part for you? Let me know in the comments below.