Understanding colors is like learning magic spells at Hogwarts School of Witchcraft and Wizardry (Or Illvermorny, if you prefer).
Every color has specific properties that can be used to generate a physical and mental response in people. Think of it as part of your Charms lessons.
Or if you’re not a Potterhead, think of it as aromatherapy.
But instead of “using essential oils for improving psychological or physical well-being”, you’ll use colors to prompt an emotional reaction in your readers and customers.
In brand design, adding color to your logo is usually the moment when the brand magic happens. Everything comes together and all of a sudden you get from simply “having a few black graphics on a white screen” to a soul-stirring visual fairy tale.Read More